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The Witcher Netflix Collab Campaign
Project type
The Witcher Netflix x Paris Jewellets Collab
Lead Designer
Serving as the lead designer on this project, I was responsible for addressing the challenge of balancing two distinct visual styles—translating the dark, medieval fantasy tone of the series into elevated jewellery designs and marketing assets, while maintaining brand consistency for Paris Jewellers.
This was achieved through the development of immersive visuals and cohesive storytelling across all platforms. The result was a campaign that captured attention while preserving a unified look and feel, ensuring the experience remained distinctly aligned with the Paris Jewellers brand.
For this multi-channel campaign, I contributed across a wide range of touchpoints including email design, digital advertising, packaging, and social media content. The goal was to bring together the distinct visual identity of The Witcher with the refined aesthetic of Paris Jewellers—creating a cohesive collaboration that felt authentic to both brands.
A key challenge was balancing these two styles: translating the dark, medieval fantasy tone of the series into elevated jewellery designs and marketing assets without losing brand consistency. Through targeted ad creative, immersive visuals, and cohesive storytelling across platforms, the campaign captured attention while maintaining a unified look and feel.
The result was a distinctive collection and campaign that highlighted both creativity and strategic execution, delivering a compelling brand experience from product to promotion.
