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Stranger Things Collab
Project type
The Stranger Things Netflx x Paris Jewellers Collab
Lead Designer
Serving as the lead designer on this project, I was responsible for solving the challenge of balancing two distinct visual identities—translating the nostalgic, sci-fi horror tone of Stranger Things into elevated jewellery designs and marketing assets, while maintaining brand consistency for Paris Jewellers.
This required reinterpreting the show’s iconic visual language into a refined, retail-appropriate aesthetic through immersive visuals and cohesive storytelling across all platforms. The contrast between Stranger Things’ dark, atmospheric style and Paris Jewellers’ light, airy branding presented a significant creative challenge.
The result was a campaign that captured attention while maintaining a cohesive and polished look and feel, ensuring the final execution remained distinctly aligned with the Paris Jewellers brand.
Netflix x Paris Jewellers Collaboration Campaign
For this multi-channel campaign, I contributed across a wide range of touchpoints including email design, digital advertising, packaging, and social media content. The goal was to bring together the distinct visual identity of Stranger Things with the refined aesthetic of Paris Jewellers—creating a cohesive collaboration that felt authentic to both brands.
A key challenge was balancing these two styles: translating the nostalgic, supernatural tone of the series into elevated jewellery designs and marketing assets without losing brand consistency. Through targeted ad creative, immersive visuals, and cohesive storytelling across platforms, the campaign captured attention while maintaining a unified look and feel.
The result was a distinctive collection and campaign that highlighted both creativity and strategic execution, delivering a compelling brand experience from product to promotion.
