PWHL Championship Ring Design and Promotion

For this landmark collaboration, the objective was to showcase the full prestige and craftsmanship of a championship ring while celebrating the partnership between Professional Women's Hockey League and Paris Jewellers. As the first jeweller selected to design and produce an official championship ring for the league, this project represented a major milestone for the brand—bringing both excitement and high expectations for our team.

I contributed across multiple aspects of the campaign, including digital ad layouts, email design, and art direction. I coordinated product photography by capturing initial shots and collaborating closely with external vendors to ensure all final imagery aligned with Paris Jewellers’ visual standards. Additionally, I played a key role on set, directing the photoshoot to ensure we captured versatile, high-quality assets that could be used seamlessly across all marketing channels.

Working on a campaign of this scale provided invaluable experience in both creative execution and cross-functional collaboration. It strengthened my ability to maintain brand integrity while delivering visually compelling work under pressure—an experience I’m eager to build on in future large-scale campaigns.